12/14/2016 6:57:52 AM

IAAF signs new deal with ASICS

IAAF signs new deal with ASICS

THE International Association of Athletics Federations (IAAF) will have Japanese sportswear designer and manufacturer ASICS as its new official partner.

According to the multiple-year partnership deal signed recently, ASICS will kit officials and volunteers at the IAAF’s major events, including the next two World Championships — London 2017 and Doha 2019.

“We’re delighted to have attracted ASICS, a world-class sportswear designer and manufacturer, as our latest official partner to share this new journey with us,” said IAAF President Sebastian Coe.

“This agreement is a huge endorsement of a bright future for athletics whose universality and diversity make it a natural partner for a global company like this one,” he added. 

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